In Announcements

Divine Flavor Launches New Website; Advocates for Social Responsibility Among Food Industry

The family-built, grower-owned fresh produce distribution company strives to grow Better Food for a Better World

Nogales, AZ, October 20, 2017 – Divine Flavor, the family-built, grower-owned distribution company that produces fresh, GMO-free fruit and vegetables is delighted to announce the launch of its new website, With this new platform, Divine Flavor positions itself as the ideal food partner to promote social responsibility and sustainability among the food industry.

The Divine Flavor message is simple: by collaborating with growers and partners, the company can build a safer and more transparent food supply chain. To do so, Divine Flavor centers its philosophy around social responsibility. For example, the company provides employees with superior working conditions, affordable healthcare and the support they need to make a positive impact in their communities, including award-winning training programs and development opportunities to learn new skills.

Social responsibility also translates into the care Divine Flavor puts in fostering healthy farm practices. The company’s farming culture relies on sustainable techniques for non-GMO foods that grow in nutrient-rich, never over-farmed soil for the well-being of all fresh food lovers. Divine Flavor is certified GlobalG.A.P., among others, and its products can easily be traced back to their points of origin via the HarvestMark® traceability solution. Finally, Divine Flavor invests in natural, organic innovation via its team of R&D experts who work around the clock to introduce unique flavor varieties like the company’s cotton candy-flavored grapes and the fresh, ultra-flavorful Tribelli mini-peppers in an effort to revolutionize the way people eat.

“We’re excited to share the Divine Flavor mission with food industry players and consumers alike on our new website,” says Pedro Batiz, Vice President of Sales for Divine Flavor. “Our employee-first, fair trade business model has served us well along the years. We now want to share it with the world and show that it’s profitable to strive to be socially responsible.”

“Our products offer consistent quality and freshness, and that’s because we only sell fruit and vegetables that we would feed our own families,” adds Carlos Bon, Fruit Category Manager for Divine Flavor. “You will find Divine Flavor produce on the shelves of most U.S. top retailers and specialty fresh product buyers.”

Divine Flavor originates from the creation of Grupo Alta in Mexico in 1989, a small table grape vineyard powered by a business philosophy based on strong family values. In 2006, original founders Carlos Bon Sr. and Alan Aguirre teamed up with Pedro Batiz to build Divine Flavor, now part of the Grupo Alta portfolio. Based in Nogales, Arizona, Divine Flavor today produces a wide range of conventional and organic GMO-free fruit, vegetables and nuts.


About Divine Flavor

Divine Flavor is a family-built, grower-owned fresh produce distribution company based in Nogales, Arizona. The company grows and sells a wide range of conventional and organic GMO-free fruit, vegetables and nuts. Divine Flavor is a socially responsible actor of the food industry and partners with players to foster a more sustainable food supply chain. Its products can be found in any major food and specialty food retailers in the U.S.

For more detail, please visit the Divine Flavor website at:

Media Contact

Sarah Moreau, PR Director

Sopexa USA

(212) 386-7415