SPRING MELON DEAL UNDERWAY FOR DIVINE FLAVOR; ELIZABETH SMART AND ALEJO BAY COMMENT

The spring season and warmer weather is upon us, and for Divine Flavor, the grower, shipper will be in full swing with its melon program for the next 50 days. With offerings of watermelon (regular seedless and mini seedless), cantaloupe, and honey dew, grown both organic and conventional, the company anticipates a strong month of May in terms of volume and promotion for their expanded melon program in Mexico.