Cinco de Mayo is a significant retail opportunity centered on food, with 59% of Americans celebrating by enjoying Mexican cuisine. Retailers see increased avocado sales, with over 80 million pounds sold, making it the second-largest holiday for this fruit, behind the Super Bowl. The holiday, noted for its cultural exchange, encourages marketing to both Hispanic and non-Hispanic shoppers. Collaborative promotional strategies—including bundling ingredients like avocados, limes, and tomatoes—boost sales as consumers prepare for spontaneous celebrations.
