Divine Flavor’s Story

Our Company

Divine Flavor is a strong believer in taking care of its people and the environment. We promote fair trade with all our growers and customers to ensure we continue not only to improve the working conditions at our farms, but also to produce fresh, organically, and sustainable non-GMO foods, never over-farmed soil. Our mission is anchored in three major pillars: social responsibility, well-being and innovation.

An Employee-First, Sustainable Business

Social responsibility is central to Divine Flavor’s mission of honoring its people in the same manner it’s treating its land, with dignity and respect. We strive to make a positive impact among the communities in which we operate by increasing wellness for our people, the region and the environment.

Employees are the heart of Divine Flavor. Through the Alta Foundation, we give back to employees in many ways: we provide healthcare, dental and optical services; we serve healthy food at our company cafeterias; we encourage our employees to exercise by providing them with gym access; and we offer scholarship programs to those who wish to gain new skills.

Investing in Your Well-Being

As a food provider, we believe that we have a responsibility to supply the best product to our consumers and contribute to their long-term well-being and health. As such, our farming culture relies on first-class practices that consist of natural soil-enrichment, improved water retention and reduction of plant diseases, thus eliminating the use of pesticides. Our products represent quality and consistency among top retailers and specialty fresh product buyers, and more than 50% of our overall production is organic.

Commitment to Innovation

At Divine Flavor, we are constantly raising the bar not only in sustainability and well-being but also in the way we leverage innovation to offer unique products to our customers. Over the years, our team of food scientists and R&D experts has come up with iconic products that are now household staples: from new flavor varieties like our cotton candy-flavored grapes to our popular black, seedless finger-shaped berries, our fresh produce is revolutionizing the way people eat.


Divine Flavor: A Family Heritage

In 1989, Don Enrique Camou, Carlos Bon Sr. and Alan Aguirre started Viñedos Alta (now Grupo Alta), a small table grape vineyard powered by a business philosophy based on values taught at their respective family’s farms. Values such as treating everyone equally, the importance of keeping your word and caring for the Earth we’ve been fortunate to inherit.

Over the years, Grupo Alta went on to become one of Mexico’s largest agricultural companies, a leader in the food industry and most importantly, a pioneer in sustainable business and products. In 2002, it created the non-profit organization Alta Foundation to provide better working conditions for all its workers, including high-quality living quarters and facilities, healthcare services, and personal development opportunities.

In 2006, original founders Carlos Bon Sr. and Alan Aguirre teamed up with Pedro Batiz to build Divine Flavor, now part of the Grupo Alta portfolio. Today, Divine Flavor is a family-run and grower-owned distribution company based in Nogales, Arizona that believes in growing “Better Food for a Better World.”