Divine Flavor’s Story

Our Company


Don Enrique Camou, Carlos Bon Sr. and Alán Aguirre start a farm with 10 hectares of table grapes called Viñedos Alta, in Hermosillo, Sonora, México.


Grupo Alta (still Viñedos Alta at the time) creates the Alta Foundation to improve the well-being of its agricultural workers.


Alán Aguirre and Carlos Bon Jr. are joined by Pedro Batiz to form Divine Flavor, Grupo Alta’s distributing company in Nogales, Arizona.


After Grupo Alta’s organic initiative in the late 90’s (producing it’s own compost among other practices) Divine Flavor starts with an organic brand selling golden peaches from Sonora, and many other products later on.


Divine Flavor becomes a Fairtrade certified distributor.


Divine Flavor opens up a new HQ, a 96,000-square-foot distribution center in Nogales, Arizona and near the border of Nogales, Sonora.


For the last 8 years, Divine Flavor has been one of the main contributing leaders for Fairtrade fresh produce in Mexico, thanks to our retail partners and the American consumer.

Divine Flavor: A Family Heritage

In 1989, Don Enrique Camou, Carlos Bon Sr. and Alan Aguirre started Viñedos Alta (now Grupo Alta), a small table grape vineyard powered by a business philosophy based on values taught at their respective family’s farms. Values such as treating everyone equally, the importance of keeping your word and caring for the Earth we’ve been fortunate to inherit.

Over the years, Grupo Alta went on to become one of Mexico’s largest agricultural companies, a leader in the food industry and most importantly, a pioneer in sustainable business and products. In 1995, it created the non-profit organization Alta Foundation to provide better working conditions for all its workers, including high-quality living quarters and facilities, healthcare services, and personal development opportunities.

In 2006, original founder Alan Aguirre and Carlos Bon Jr. teamed up with Pedro Batiz to build Divine Flavor, now part of the Grupo Alta portfolio. Today, Divine Flavor is a family-run and grower-owned distribution company based in Nogales, Arizona that believes in growing “Better Food for a Better World.”

Start typing and press Enter to search