HOUSTON, TX – Growth is on the table for many companies as we make our headway into spring 2024. As Viva Fresh sits fruitful on the horizon, companies like Divine Flavor are fine-tuning their programs and elevating their messaging as they set their sights on the Marriott Marquis in Houston, Texas, April 11–13, 2024, for the annual event. With the trade show buzz driving excitement for attendees, I spoke with Divine Flavor’s Vice President, Patrick Cortes, on what we can expect from the company’s Viva Fresh program this year.