April 10, 2024
To Divine Flavor’s Chief Marketing Officer Alan Aguirre Camou, the company’s value in the marketplace is tied directly to its three founders and the vision they established decades ago in the Sonoran Desert of Mexico.
“We are one of the largest grape producers in the world,” he said, “and at the start of the season we always talk about the crop and how it looks this season. But what is more important is what happened when we were founded 30 years ago and how that is sustaining the brand through the next generation.”
Alan Aguirre Jr. said it was the founders’ commitment to quality, flavor and sustainable growing practices that launched the brand and those value propositions are still the driving force behind everything they do.
