A great brand always starts with a real story. More than 30 years ago, in the desert state of Sonora, México, Don Enrique Camou, Carlos Bon Sr. and Alán Aguirre founded and established Grupo Alta as what is now known today as the leading table grape producer in the world. Besides consistency in quality, which is the hardest part to do in produce, they were pioneers on social responsibility with the Alta Foundation, a program focusing human development and improving the lives of the workers.