Produce shipper-marketer Divine Flavor, along with its principal grower and one of Mexico’s largest table grape producers, Grupo Alta, recently hosted Sun World International at Sonora vineyards for a special showcase of Ruby Rush (Sugrafiftythree variety), the company’s newest red seedless grape brand.
The event served as an exclusive opportunity for select Mexican growers and licensees, including Divine Flavor’s grower-partners, to learn more about the promising new variety, which is being positioned not just as a solution for the early-season grape window but as a new benchmark in quality and consistency for red seedless grapes in that time frame.
