Produce shipper-marketer, Divine Flavor, along with its principal grower and Mexico’s largest table grape producer, Grupo Alta, recently hosted Sun World International at their Sonora vineyards for a special showcase of Ruby Rush® (Sugrafiftythree variety), the company’s newest red seedless grape brand.
The event served as an exclusive opportunity for select Mexican growers and licensees, including Divine Flavor’s grower-partners, to learn more about the new variety, which is being positioned not just as a solution for the early-season grape window but as a new benchmark in quality and consistency for red seedless grapes in that timeframe.
